This article is based on my learning experience. In this article I tried to share whatever i learned through google, videos, various blogs ,webinars and online courses. Specially from Digital Deepak and Internship program. Lockdown taught us how life could be uncertain. Our personal as well as professional life both have impacted. During the pandemic some of us affected Positively and negatively. Those who understood the power of digital they discovered new opportunities and could able to scale up by all means. But those not adopted themselves on online platform their personal and financial life degraded. So, its time to update and grab the power of Digital Marketing to make yourself stand out in every situation. In this article you will find out key reasons why to choose Digital Marketing. This will definitely helpful to make you come out from your comfort zone and start your dream journey in versatile career opportunities.

Scope of Digital Marketing

Our today’s generation is a digital generation. During pandemic everyone and everything is bounded due to lockdown. Only Internet was the one and only one solution. All education, meetings, courses, business dealing through online mode only. But do you feel that only online presence is enough? Answer is big NO. If you want to reach and grow on internet then you should learn and implement the strategy for the same. Here, Digital Marketing comes into picture. Digital marketing is a marketing strategy to promote products/services and your personal brand online to targeted customers on internet within a click . Practically Digital Marketing gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

As per data of as of October 2020, 59% of the world population is using the Internet. (i.e.) 4.66 Billion Users. In these users 4.28 are unique mobile users & 4.14 are active social media users.  The total number of users on internet in 1995 was less than 1% of the world population. This shows the growth of digital marketing in last 20 years.

Internet Users 2020

According to the research top 4 Internet Users by Country  (Feb 2020)India has surpassed USA in total number of users, India has seen a great increase in internet users, which gives more scope for digital marketers to reach target audience. Most of the users globally today use mobile phones for communication. As per a report 4.14 billion unique mobiles phone users globally.  Today’s majority of mobile phones are smartphones with internet access, which allows to customers to connect with businesses anytime & anywhere.

Why Digital Marketing

Today with digital marketing we have so many customized & personalized methods to target the audience exclusively. In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details.

Ex: Today we can reach an audience by Location, age, gender, education, interests, personal information etc. In fact, we have many advanced strategies to target a very specific audience.

Digital Marketing Scope

India’s digital economy is on the rise. Increase rate of internet users making it the world’s second-largest online market, just behind China. A vast majority of consumers nowadays are comfortable searching for their needs online and even making purchases over the Internet.  Almost all businesses nowadays look to have a digital foothold to be properly established.  Digital marketing is a booming industry for employment nowadays. As the world goes digital and the number of online users increases every day, most companies want to have an online presence for themselves

To kickstart or advance your career it’s a good idea to think about DM one or two specialty areas you can start .Businesses want to engage with users in a more personalized manner. They make use of social messaging platforms like Facebook  and all. Digital marketing is one of the best ways to connect with users and deliver your  message effectively. It is no longer only meant for large businesses. There are no restrictions in terms of size, geography, or industry to make use of digital marketing. For every organization today, digital marketing is the need of the hour if they want growth.

There is endless scope for professionals and graduates.  Today, DM is an essential tool for improving brand visibility and sales.  Digital marketing is one of the best ways to connect with users and deliver your message effectively,

Following image shows how the target consumer can be reach by using different Digital Marketing channels. Digital Marketing is like a broadcasting which uses social media like Facebook, Twitter, YouTube and all.

Digital Marketing Channels

Scope of Digital Marketing Career  

In digital marketing, we have many different specializations. so. you will have different options to start your digital marketing career.

Junior & Mid Level Career Options

  • Digital Marketing Intern
  • Digital Marketing Executive
  • SEO Executive
  • Link Building Specialist
  • Social Media Specialist
  • Google Ads Specialist
  • Email Marketing Specialist
  • Web Analyst
  • Online Reputation Executive
  • Content Marketing Executive

Higher Level Digital Marketing Job Title

  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Head
  • Paid Advertising Manager
  • Digital Branding Head

Scope of Digital Marketing in Online Business:

Become a Professional Blogger:

Many digital marketing professionals choose full time blogging as their career choice. With dedication and hard work, many professionals are now successful bloggers in their chosen niche. Bloggers can generate income with advertising & affiliate marketing strategies.

Earn with Affiliate Marketing & AdSense

You can start your blog/website/app in a specific niche of your interest and initially work hard to build traffic & viewers. After generating good traffic, you can make a good income with AdSense & affiliate marketing techniques.

Start Freelancing Services

Freelancing is the concept of offering your services to clients as an individual. Sitting at your home/office you can build your clients globally. Many online freelancing services  like, etc are a great platform to start freelancing career.

Start your own DM agency

If you have experience in Freelancing and managing a business having resources. You can start your own full-time  digital marketing agency and grow up with your dream of becoming an entrepreneur. With your agency, you can able to build marketing strategies for clients and implement them with digital marketing.

Become a YouTuber:

You can choose to become a full-time YouTuber in a selected niche. You need to focus on the quality of content and building your audience base on YouTube. Once you start getting subscribers and views, you can make money with YouTube monetization.

Start your Drop shipping and E-commerce business

Drop shipping a business model in which you can sell products online to customers without owning the inventory physically with you. Generally in this business you need to develop an e-commerce website in Shopify and select your products based on your research.

E-commerce i.e. online store like Amazon, Flipkart can be a great choice with Digital Marketing.

Scope as Trainer or Coach

If you are passionate about teaching and have prior teaching experience and really love to share your knowledge with others, you can build a great career as Digital Marketing Trainer/Online Coach.

Scope of Online Careers for Professionals/Students

If you learn digital marketing you will open a door to many new online opportunities  while studying or working in your present job. As per industry statistics many digital marketers have built their personal brand by becoming an influencer in selected niche. Students can work part-time online for various digital marketing agencies.

If you are still reading this article means you are now aware about Digital Marketing and its versatile opportunities. This article have focused on the power of digital marketing and its future scope. I have got confidence about it only because of Digital Deepak Internship Program(DDIP) .


Digital Marketing is todays need and every individual need to understand its power over the traditional marketing if you want to grow in your professional and personal life too. Because when you have shining and balancing professional life automatically personal life improved. Finally I would like to mention again the advantages of Digital Marketing.

  • Benefit from More Career Choice
  • Get Paid More Than Your Peers
  • Kickstart Your Career Easily
  • Become an Agile & Versatile Professional
  • Work with Different People Every Day
  • Become an In-Demand Professional

If you want to join this paid internship program then register for the next batch. You can also find complete review of DDIP and other Digital Marketing related information by visiting following link. Last but important don’t forget to give your comments and valuable suggestions .Stay connected for more information. Thanks for your valuable time.

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